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Why Bargain Hunting is a Bad Idea
It seems like every month there is a new website offering deals on everything from electronics to travel. In fact, the “coupon industry” is booming. This trend has conditioned people, more than ever before, to look for bargains and become determined to pay well below the market price for merchandise. There’s ...
Continue ReadingIs Buying a Home Together Right for Your Family? Here’s How to Think It Through
For a long time, multigenerational living had a reputation problem. It was the option families turned to when something had gone wrong — a job loss, a divorce, a health crisis. Moving back in with your parents, or having your parents move in with you, meant something hadn't worked out. That ...
Continue ReadingWhen You Can Only See a Property Once
If you’re searching for a new home within a tight time frame or searching for an out-of-town property, you may not have time to make multiple visits. In fact, you might only get a chance to view a property once before deciding whether or not to make an offer. In ...
Continue ReadingPricing Psychology and Selling your Home
Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...
Continue ReadingHow to Make your Home “Picture Perfect” for Viewings
Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...
Continue ReadingWhat Actually Makes a Listing Stand Out in 2026
The playbook for selling a home has changed fast. Buyers have more options, more leverage, and they are using it. Active housing inventory rose more than 16% year-over-year in 2025 — one of the largest annual increases since the pandemic-era crunch.¹ At the same time, 62% of homebuyers in 2025 ...
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